On March 29, 1937, William Alton "Billy" Carter III was born. Billy Carter was the younger brother of United States President Jimmy Carter.
In 1977, he endorsed Billy Beer, based on his reputation as a beer-drinking Southern Good Ol' Boy.
Billy died in 1987 at age 51 after unsuccessful treatments for pancreatic cancer.
As to the Beer:
Billy Beer isn't made anymore.
Originally, the beer was produced by Cold Spring Brewing, then West End Brewing, and finally Pearl Brewing Company.
Brewed expressly for and with the personal approval of one of America's all-time great beer drinkers - Billy Carter.
I had this beer brewed just for me. I think it's the best I've ever tasted. And I've tasted a lot. I think you'll like it, too.
After production ended, people started hoarding the cans, assuming they would be worth a lot of money. But, since the cans were produced in the millions, the value is about $1.
Discovery Channel's series Auction Kings, had a case sell for $100.
So, for Billy Carter's birthday; see if you can find a 34 year old can of beer. If you drink it, you should probably get a tetanus shot as the can probably rusted.
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